Glorious Sunflowers featuring Floristry Tips from Su Whale
Su Whale celebrates the sunflower, that most emblematic of summer flowers
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Home | Join The Club | About
The Interflora Floristry Trade Club is an online community and resource hub for florists, flower shop owners, those looking to become a florist and basically everyone in the floral industry. The Trade Club provides advice and resources to help floral businesses thrive and individuals improve their floristry skills.
Key areas we cover:
Why does the Floristry Industry need a Trade Club?
The last few years have been tough. The floristry industry has been dealing with the challenges of a shrinking high street, Brexit, and of course a global pandemic. With all of this going on, we felt we needed to build something which helps individuals and businesses in our industry thrive.
Who is behind the Trade Club?
The Trade Club is more than just an Interflora creation. It's a collective effort of information, resources, and expertise from individuals and businesses throughout the floral industry.
Our articles are written by real people, including employment and business law experts, wellbeing advisors, marketing experts, florists (from across the UK and Ireland), flower wholesalers, florist software providers, floristry business consultants and horticulturalists. By bringing all of these touchpoints together, the Trade Club is your one-stop-shop for the latest in floral industry news and trends and business advice.
We're also proud to be a member of the British Retail Consortium, which enables us to support retail florists at the highest levels.
Join the Club
We want everyone in floristry to feel like they belong in the Trade Club community. You can sign up for our email newsletter to stay in the loop with the latest news, or become a full member to get access to business advice, resources, and templates that can help with everything from wedding consultations to HR and employment. Our membership options are designed to cater to wherever you are in your floristry journey.
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