Customer Happiness

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Better Business

Customer happiness is essential for any business, but for florists, it's one of the things that sets us apart from our competitors. Floristry is a people-centric business. Flowers are a special and very personal gift and customers want to be sure that they are getting the best possible experience, not just product, when they purchase flowers from a florist. Here are tips on how you can ensure you make (and keep) your customers happy, because happy customers will tell their friends and will come back again and again.

The Business of Floristry: Selling and Customer Service

Karen Barnes

Oct 94 min read

Better Business

The Business of Floristry: Selling and Customer Service

We continue our series of videos, The Business of Floristry, bringing insight to the running of a florist business from our business...

Mother's Day 'Thank You' Social Media Assets from eflora

Jodi Clark

Mar 71 min read

Customer Happiness

Mother's Day 'Thank You' Social Media Assets from eflora

EFLORA has created some free social media assets for you to download and share to create a buzz amongst your local customers...

Understanding Up-selling and Cross-selling

Jonathon Downes

Sep 29, 20235 min read

Better Business

Understanding Up-selling and Cross-selling

Up-selling and cross-selling are two valuable tool that not only increase revenue, but also lead to greater customer satisfaction

Visual Merchandising: Making the most of those Special Events

Two Visual

Feb 13, 20233 min read

Better Business

Visual Merchandising: Making the most of those Special Events

Make sure your shop windows stand out from the crowd this Mother's Day. Visual Merchandising experts Two Visual explain how.

Su Whale

Dec 28, 20222 min read

Better Business

Christmas Shop Displays

Need some last-minute merchandising inspiration for your Christmas shop displays? Take a look at these ideas from Su Whale.

Sophie Waterfield

Dec 26, 20224 min read

Better Business

10 Tips to Keep Customers Coming Back

It's never been more important to keep your customers returning, especially in the quiet times.

Festive Interiors Encourage A Higher Spend

Two Visual

Dec 26, 20221 min read

Better Business

Festive Interiors Encourage A Higher Spend

It’s the perfect time to change the energy of the shop and in doing so encourage additional impulse purchases as well as those destination

Su Whale

Nov 24, 20222 min read

Better Business

Creating Ambience with Scent

Scented shop environments will boost shoppers’ moods, improve their experience and can encourage them to spend more.

Seasonal Shop Displays: Get the Autumn Look

Su Whale

Sep 29, 20222 min read

Better Business

Seasonal Shop Displays: Get the Autumn Look

Su Whale encourages you to get creative with your seasonal shop displays to make the most of those impulse purchasing opportunities.

Two Visual

Aug 25, 20223 min read

Better Business

Is it Time for a Store Makeover?

Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.

"How Can I Help You?" - Putting customers at the heart of your business

Catherine Jane Kirk

Apr 5, 20221 min read

Customer Happiness

"How Can I Help You?" - Putting customers at the heart of your business

Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers

“That’s not what I wanted!” - Managing complaints

Catherine Jane Kirk

Mar 8, 20221 min read

Better Business

“That’s not what I wanted!” - Managing complaints

Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...

Better Business

Customer Happiness

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