The Flower Council of Holland, always very proactive regarding emerging trends, have four distinct themes for 2024 aimed at encouraging the industry to look at flowers, foliage and plants in new ways. As we approach Autumn and start to move inside with shorter days and longer nights ahead, we have chosen ‘Meaningful Earth’ with the consideration for a healthy living environment embracing biodiversity and putting the climate at its heart.
The emphasis of Meaningful Earth is on rugged materials; soil, minerals, sand and stone. Floral arrangements are more organic and free-flowing, less neat and tidy, where the mechanics of the designs can be laid bare.
Meaningful Earth interiors
Materials are natural, coarse and irregular with an almost primitive look and feel, think linen, leather, sisal and handmade glass. Recycled, eco-friendly products are welcomed, and fabric patterns are very simple but bold, with spots, fossil prints and stripes.
Colour Palette
Shades of brown play a major part in the autumn palette, but that doesn’t mean it’s dull or uninteresting. Delicate shades of yellow, salmon and peach can be combined to lift and invigorate the darker hues of green and rust that typify this autumn trend.
How to get the look.
Flowers
Anigozanthos
Banksia
Brassica
Dahlia
Celosia
Craspedia
Hydrangea
Helianthus
Kniphofia
Protea
Foliage
Blackberry (Rubus)
Miscanthus
Leucothoe
Nigella seedheads
Pampas
Photinia
Rose hips
Houseplants
Begonia Rex
Bromeliads - Neoregelia and Vriesea
Calathea
Nepenthes Orchids – Cymbidium and Oncidium Rhipsalis
Sansevieria
Images FCH
Su Whale is a florist and freelance writer with over twenty-five years' experience in the floristry industry. She is the author and publisher of three best-selling books: Cut Flowers, 4th edition (2020) Cut Foliage, 2nd Edition, (2021) and Houseplants (2019), all bookshelf essentials for the professional florist.
