Many retailers make the mistake of focusing on shop windows and not following through instore, raising customer expectations and resulting in disappointment. Great visual merchandising (VM) works best when all the available visual components are managed in a brand-appropriate way to excite and inspire customers to browse and buy.
Everything the customer sees can be used as effective marketing tools to showcase products. From creative windows, to well organised and interesting layouts, to inspiring product presentation and instore signage and communication.
