Hi, I’m Merel van den Burg and I’ve been in the floral industry for more than 25 years, both as a florist and a stylist. I’m the Commercial Manager of Florismartdirect, a platform where we offer everything for the professional florist to run their business.
I spend every day at the heart of the flower industry in Holland, in direct contact with growers and the purchasing side of the business, so I’m well placed to spot emerging trends first-hand. I also follow high-fashion trends, interior magazines and social media from diverse areas for news and inspiration. Every year I work out four upcoming trends based on what I’ve seen, so here's my interpretation of key industry trends to inspire you in 2023.
FRESH GREEN
TEXTURE ON TEXTURE
COLOUR IS HERE TO STAY – HOT PINK
STRENGHT/REVIVAL/CHANGE
These trends are based on what I’ve seen on the market and are intended to help you develop your own creative ideas, inspire you and dare you to do something different. You can also follow FlorismartDirect on social media for more inspirational images, videos and information about these trends.
Trend 1 FRESH GREENS
Yes! Fresh green is here, and I love it. It’s been around in fashion and homewares since last year and is now showing itself in our floral industry.
From Gucci green to apple green, you name it. By now everyone will probably have something green in their wardrobes. Green gives a feeling of health, nature and freshness and this year it’s a vibrant, uplifting tone that is setting the mood. We all want to feel good, and that is what this colour does for us.
Floristry-wise, we see the green trend in fresh green plants, think of Nephrolepis exaltata, the Boston Fern, which I’m certain will have a big revival in 2023!
There’s also an exciting choice of green flowers which you can use to add zest and vibrancy to bouquets and arrangements. Chrysanthemum ‘Code Green’, Dianthus barbatus ‘Green Trick’, Moluccella and Ornithogalum saundersiae are just a few to look out for.
Look out for vases, pots and containers in diverse shades of green to enhance your creative floristry work or just to highlight a simple plant.
Look around you and you will spot green in other areas such as clothing, visual merchandising and interiors. It’s in people’s heads, so why not use it?
Be inspired by the materials I show below in these inspirational images.
Images credit: florismartdirect & Just Chrys.
Founded by florists, Florismart Direct offers an extensive support system for independent florists, creating a competitive marketplace by connecting growers and florists direct.
