Hi, I’m Merel van den Burg and I’ve been in the floral industry for more than 25 years, both as a florist and a stylist. I’m the Commercial Manager of Florismartdirect, a platform where we offer everything for the professional florist to run their business.
I spend every day at the heart of the flower industry in Holland, in direct contact with growers and the purchasing side of the business, so I’m well placed to spot emerging trends first-hand. I also follow high-fashion trends, interior magazines and social media from diverse areas for news and inspiration. Every year I work out four upcoming trends based on what I’ve seen, so here's my interpretation of key industry trends to inspire you in 2023.
FRESH GREEN
TEXTURE ON TEXTURE
COLOUR IS HERE TO STAY – HOT PINK
STRENGTH/REVIVAL/CHANGE
These trends are based on what I’ve seen on the market and are intended to help you develop your own creative ideas, inspire you and dare you to do something different. You can also follow FlorismartDirect on social media for more inspirational images, videos and information about these trends.
COLOUR IS HERE TO STAY – HOT PINK
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