Black Friday returns on 27th November, and retailers nationwide are getting ready to reduce prices and offer exclusive one-day deals. Since the UK embraced this American sales event, it has become common to witness customers battling for discounted electronics and other items at half price.
This behaviour has drawn criticism as it promotes excessive consumption. To counter this, environmental advocates support a more sustainable option known as Green Friday. So, what exactly is Green Friday, and how can shoppers participate?
People mark the day in a variety of ways - from sustainable shopping choices, to ditching the high street altogether, or getting out into nature - but an environmental focus remains consistent.
On Green Friday, retailers will offer attractive deals with a focus on improving the sustainability of consumers' spending and encourage them to shop more mindfully, locally and sustainably.
In some cases, Green Friday even bypasses deals completely, highlighting that cutting prices can result in needless spending. Some retailers promise charitable donations instead of percentage discount from the sale on Green Friday.
With some small retailers saying Black Friday is bad for business perhaps a Green Friday event would be more beneficial for your business. Changing the focus from discount to the environment could improve sales, or at least promote a fantastic sustainability message at this time of year.
