Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve and keep your customers. Each bouquet begins with an initial idea, your vision, the start of a journey of creation. Without this initial idea nothing will follow. So, let’s compare this to the start of a customer relationship. Every day there are new possibilities, in person, on the phone, via email or social media. Each of these opportunities is a chance for you to make a good impression, and secure a customer. As humans, our brains make sense of the world around us by connecting information that we see, hear and feel to other times we have seen, heard or felt similar. This is why we often get a gut feeling about something without having any detailed information.
Maya Angelou famously said:
"people will forget what you said, people will forget what you did, but people never forget how you made them feel"
With this in mind, how do you want your customers to feel when they call, email or walk into your shop? With over 20 years working in the personal development field, Catherine Jane Kirk shares her knowledge and expertise on the art of putting customers at the heart of your business.
