A marketing close-up: Digital marketing for florists. How to promote your flower shop online. According to Mintel, "online floral businesses benefitted from the closure of nonessential retail and saw purchasing levels increase 55% from May 2020 to May 2021. Demand is expected to revert back to store-based retail as high streets reopen…. However, store-based retailers will have to compete with online players, and they should focus on encouraging spending from older consumers who have gained confidence in online shopping as a result of the pandemic."
