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Writer's pictureJonathon Downes

Most Sustainable Floristry Innovation Award 2024

The 2024 Most Sustainable Floristry Innovation Award is running for the second time this year following its success at the Interflora world Cup. They will have a stand at the Harrogate Flower Show Friday 12th - Sunday 15th September, with an estimated 30k visitors over the 3 days.

The Harrogate Flower Show promises beautiful floral displays as well as exceptional produce from the allotment. As well as garden inspiration for both expert and occasional gardeners. Visitors to the show can also enjoy Newby Hall's award winning gardens, live talks and great garden shopping, demonstrations, and stunning floral art.


The five finalist showcase innovations in sustainability across products and services for the floral industry. Learn about each finalist and how they are innovating sustainability below.



Sustainable Church Flowers is a growing movement ‘from the parish’, started in Harpley, Worcestershire. They are supported by a UK-wide network of SCF Ambassadors and a growing, inclusive community who are passionate about sustainability in our churches, cathedrals and churchyards, who are gently campaigning for change within the church, and who are working to share sustainability knowledge and flower inspiration beyond it.


Sustainable Church Flowers utilise the opportunities that places of worship offer to lead by example, to educate, and to support those making changes in how they source, display and dispose of flowers.



Groot Packaging’s mission is simple: waste-free flowers. They create FlowerPaper and offer a range of floral packaging solutions, including variety sheets, sleeves, wraps, stickers and cards, all made from circular FlowerPaper.


Groot Packaging transforms flower waste into eco-friendly FlowerPaper. Creating sustainable products from a major industry waste stream. This innovative approach reduces waste and supports sustainability. It offers a unique, green alternative to traditional packaging, addressing growing environmental concerns and consumer demand.



OSHUNPouch are a purpose driven company founded in 2020. Their mission is to provide sustainable and regenerative floral design mechanics that simplify the process of creation and end-of-life.


Tüv Austria certified Home Compostable, expandable OSHUNPouch is in a class of its own. This malleable stabilising mechanic has superior hold for insertions, ships small and gets big when hydrated, saving space for storage while addressing logistical challenges of the modern florist. This regenerative mechanic heals the Earth when composted.



Sisters Louise & Merl Thilly founded Weez & Merl in 2018, transforming difficult to recycle waste LDPE plastic into furniture and homeware in their Brighton & Hove studio.


By recycling waste LDPE plastic directly from the floristry industry and transforming it into hand crafted vases, Weez & Merl are providing fully circular products for the industry that can help mop up some of the waste associated with the flowers they are made to hold.



The Horti House is a collective of British growers putting sustainability and local produce at the heart of everything they do.


For florists, getting locally grown sustainable British houseplants has been incredibly hard. From start to finish The Horti House offers a new way, from using recycled cut flower waste to create soil for some of our growers, to shipping from the UK in recycled packaging. The Horti House are trying to reduce waste and peat use every step of the way.


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