Whilst independent florists may be considered the 7th emergency service, there has never been a ‘day’ to celebrate the amazing service, kindness and determination of this incredibly powerful, but often unsung sector nor the fabulous opportunities floristry opens up and why it is a serious career to consider.
All that is about to change with the launch of National Florist Day in 2023. Scheduled to take place on 13th May 2023 and with a whole host of activities planned, National Florist Day will not just celebrate everything that is amazing about independent florists but will engage consumers in a way not seen before.
Announcing the news, Caroline Marshall-Foster, MD of Purple Spotted Media and owner of The Florist Trade Magazine and Good Florist Guide said: “Having grown up in the industry (my Mum was a florist) I know just how amazing florists are.
Whether its dealing with the happy days like weddings, birthdays and celebrations or the oh so sad occasions like grief, they are a phenomenal band of people I have had the pleasure of working with.”
She continued; “Now is the time to harness that brilliance and connect the industry to present a real showcase of all that is wonderful about our sector, the amazing things independent florists do and encourage more people, especially the next generation, into the sector by showing them the opportunities and job satisfaction.”
The project will be run out of the Purple Spotted London offices but will be a true and all-encompassing representation of the whole sector with a host of Patrons, Ambassadors and Supporters; all sharing the common aim of promoting floristry as a fabulous profession and a serious career opportunity.
Look out for more information in the New Year but mark the date in your diary now ... it’s going to be fun!
