Every season the creative FlowerTales team at wholesaler FleuraMetz present their latest trend collections.
Designed to inspire, each collection takes a new, fashion-led interiors trend and interprets it for the floristry industry through flowers, foliage, plants and accessories.
Naturally, all of the items included in each collection are available to purchase from FleuraMetz, via their user-friendly web shop, but you don’t have to! You can just use FlowerTales as another source of inspiration for your own floral designs. So why not take a look at FlowerTales’ latest season trends.
BRIGHT VIVID
An expressive, colourful trend with hints of gold and a strong nod to retro floristry styles. This trend encourages customers to leave the florist shop with armfuls of bright, uplifting flowers.
Flowers: fresh, bright colours of spring encapsulate this trend; think Agapanthus, Alstroemeria ‘Party’, Carnations ‘Lorca’ and ‘Tamarind’ and daffodil ‘Grand Soleil d’Or’ to name a few. Freesia ‘Blue Moon’, Germini ‘Picture Perfect’ and ‘Wakita’ and Tulip ‘Ad Rem’ crank up the colour quota while pussy willow and twisted Corylus add structure.
Plants
Despite the predominance of flowers, plants can also bring plenty of colour. Whether flowering or with beautiful foliage, they all have the distinctly retro allure so typical of Bright Vivid. Calathea, Croton and Bromeliads all fit the bill here.
Accessories
An old-fashioned look; little playful vases, dried flowers and pottery with a new take on an old-fashioned look. Whimsical touches such as pots painted with eyeglasses and coloured floral foam add the perfect finishing touches.
URBAN TANE
This is a pared-back, no-nonsense trend for people whose interior is composed of powerful basics.
Flowers
The Urban Tane type opts for easily available, reliable flowers that never disappoint, in rich, radiant colours. Lilies, Iris, and Germini typify this trend.
Plants
Robust, easy-to-grow plants without complicated care instructions, such as Rhipsalis, Zamioculcas and cacti suit this trend.
Accessories
There are no unnecessary frills among the sundries here, but you will find colour! Matte plastic pots on black tables are the pared-back but stylish option.
UMAMI
It’s all about attention-grabbing here, with striking arrangements and colour combinations
Flowers
Large focal flowers in contemporary pastel shades include Strelitzia, Orchids, Protea and Hippeastrum. Create opulent floral arrangements to draw all the attention.
Plants
Choose plants make an impression with this trend, outspoken in terms of shape and colour with eye-catching patterned and variegated leaves.
Accessories
No small vases here, but a hint of luxury with large pots and shiny or pearlescent surfaces. Combine shades of grey with splashes of blue and purple; on-trend and Instagrammable!
PURE SOLAS
Create a good balance between green and sustainable.
Flowers
Use flowers with a wild and natural appeal, as if they were freshly cut from the ground, such as simple Tulips, Narcissi, Muscari and lily-of-the-valley. Arrange them unpretentiously in a vase or put them in small bottles presented on a slice of tree trunk.
Plants
This trend features large, green plants for their air-purifying qualities, along with woody herbs such as lavender and rosemary. Create a corner with sustainable plants in your shop to highlight this trend.
Accessories
Eco glass and natural materials predominate, in understated, natural colours. Ceramics are alternated with basket ware and recycled glass for a look that breathes simplicity and serenity.
Images provided by FleuraMetz