Did you know that LinkedIn is currently seeing record levels of engagement?
It’s predicted to grow even further as a platform as economic activity ramps up, post-pandemic. Many businesses are turning their attention to LinkedIn to capitalise on new marketing opportunities.
💼 At the start of June, a new study revealed that document posts on LinkedIn are currently the best performing for clicks. This is where you upload a PDF document, which displays as a swipeable carousel. Video is also generating the highest engagement per impression. These are two content types to focus on as part of your LinkedIn mix! Take a look at the study here.
📱In other social media news, Instagram has just introduced pinnable posts. You can now pin up to 3 posts on your main Instagram grid – and they will remain there until you remove them. Great for promoting key campaign messages and competitions. Here's a link.
In the meantime, wishing you all a successful month.
Alison and Richard
Avocado Social
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To access the full exclusive vlog series visit Social Media Marketing on a Budget.
