Three years ago, Interflora set out to create a one-stop-shop of news, inspiration and advice, and to create a community of like-minded people within our industry through the Floristry Trade Club.
The magic of the Trade Club is that our articles are written by real people from all sectors of the industry – from employment and business law experts, wellbeing advisors, marketing experts, florists (from across the UK and Ireland), flower wholesalers, florist software providers, floristry business consultants and horticulturalists. We now have well over a thousand articles, videos, advice pieces and more available for members and non-members.
To commemorate three amazing years we wanted to share with you our 'top three' from around The Club.
Top Three Articles
Su Whale guides you through the best options available for each season, listed by month. With ever-increasing demand for UK-grown flowers, there has never been a better time to stock and celebrate British grown.
Caroline Marshall-Foster brings us a dozen reasons why and how the right care and conditioning can make all the difference between profit and loss, never mind a happy customer.
Two Visual break down the importance of visual merchandising, explaining its importance in communicating your brand identity and connecting with your customers. Brands that achieve these objectives are ultimately more successful.
Top Three Social Posts
RHS Chelsea Flower Show 2024 on Facebook, with a reach of 2753. We showcased all the entrants in the Floral Creations category 2024, sharing inspiration from some truly amazing designs.
RHS Chelsea Flower Show 2024 on Instagram, with 4544 plays. Su Whale showed us some of the design techniques from 'Bones' by Citrine outside the Bullring Gate, highlighting sustainability at RHS Chelsea Flower Show.
RHS Chelsea Flower Show 2024 on Instagram with 11,159 plays. Su talks us through ‘Awakening DNA: rooted in nature together’ designed and created by students from Moreton Morrell College.
Top Tree Videos
Watch Karen Barnes Bring the Pantone Colour of the Year to Life. Watch how Karen takes the Pantone Colour of the Year - Peach Fuzz - and creates some stunning floristry work to inspire you all.
Flower Lounge On the Road: Chelsea 2023. Flower Lounge took to the road to bring coverage from Chelsea, including highlights from RHS Chelsea Flower Show and Chelsea and Belgravia in Bloom.
Flower Lounge Live: Planning for the Peaks. Caroline Marshall-Foster, Morgan Douglas Nuth and Nick Pegge discuss peak planning, with information as helpful today as it was when it was recorded in our first year.
WIN from the £2500 prize pot for The Floristry Trade Club’s birthday
To celebrate three years of the Floristry Trade Club, some of our corporate partners that make up The Club have come together to give back, with this whopping prize draw where you could win one of three fantastic prize pots.
With prizes from Marginpar, FleuraMetz, Douthwaites, Eco Flower Supplies and Details Flowers, this is a competition not to be missed! Enter before midnight on Friday 25th October 2024.
ENTER THE COMPETITION*Total prize pot value is worth a minimum of £2795. Prizes will be split between a first prize winner, second prize winner and third prize winner. Full details of prize breakdowns can be found within the terms and conditions.
