Local florists face challenges like limited resources and outdated tools, while multinationals excel with advanced technology. Embracing modern systems and unique services can help level the playing field.
In a world that allows you to order anything you want with the click of a button, it's no surprise that florists have had to make some changes in the way they do business to keep up with the expectations of customer.
However, many local florists are struggling to keep up with the multinational companies that possess the ability to quickly adopting new technologies, or, at least a much quicker rate than they're available to local florists. We'll take a look at what the changes are, why multinational companies are able to keep up with the demand and more importantly, what you and your business can do to keep up with the ever-changing digital environment.
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