Karen Barnes
Oct 94 min read
The Business of Floristry: Selling and Customer Service
We continue our series of videos, The Business of Floristry, bringing insight to the running of a florist business from our business...
Jodi Clark
Mar 71 min read
Mother's Day 'Thank You' Social Media Assets from eflora
EFLORA has created some free social media assets for you to download and share to create a buzz amongst your local customers...
Jonathon Downes
Sep 29, 20235 min read
Understanding Up-selling and Cross-selling
Up-selling and cross-selling are two valuable tool that not only increase revenue, but also lead to greater customer satisfaction
Two Visual
Feb 13, 20233 min read
Visual Merchandising: Making the most of those Special Events
Make sure your shop windows stand out from the crowd this Mother's Day. Visual Merchandising experts Two Visual explain how.
Su Whale
Dec 28, 20222 min read
Christmas Shop Displays
Need some last-minute merchandising inspiration for your Christmas shop displays? Take a look at these ideas from Su Whale.
Sophie Waterfield
Dec 26, 20224 min read
10 Tips to Keep Customers Coming Back
It's never been more important to keep your customers returning, especially in the quiet times.
Two Visual
Dec 26, 20221 min read
Festive Interiors Encourage A Higher Spend
It’s the perfect time to change the energy of the shop and in doing so encourage additional impulse purchases as well as those destination
Su Whale
Nov 24, 20222 min read
Creating Ambience with Scent
Scented shop environments will boost shoppers’ moods, improve their experience and can encourage them to spend more.
Su Whale
Sep 29, 20222 min read
Seasonal Shop Displays: Get the Autumn Look
Su Whale encourages you to get creative with your seasonal shop displays to make the most of those impulse purchasing opportunities.
Two Visual
Aug 25, 20223 min read
Is it Time for a Store Makeover?
Staying current and relevant is vital for retail sales, and that applies to your shop fit as well as your product ranges.
Catherine Jane Kirk
Apr 5, 20221 min read
"How Can I Help You?" - Putting customers at the heart of your business
Let’s take a familiar analogy, that of creating a bouquet, to explore some key steps that will support you to engage, serve & keep customers
Catherine Jane Kirk
Mar 8, 20221 min read
“That’s not what I wanted!” - Managing complaints
Catherine Jane Kirk shares her knowledge and expertise on the art of managing customer complaints...
Caroline Marshall-Foster
Feb 25, 20223 min read
Is the Covid effect over?
Whilst research shows flowers and plants remain important there are some trends to watch out for as sales begin to drop in some areas and...
Karen Barnes
Jan 26, 20223 min read
Weddings: how to handle difficult brides
How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.
Jackie Whittaker
Jan 25, 20222 min read
Plants & Weddings – a natural combination
Plants are natural, pretty, and from the bride’s point of view also original and long-lasting gifts to present to their guests
