Augusto Solano elected President of Union Fleurs
Above: Augusto Solano (left) and Richard Fox Members of Union Fleurs, the International Flower Trade Association, have elected a new...
Caroline Marshall-Foster
Jul 7, 20223 min read
Elizabeth Newcombe crowned Interflora Florist of the Year 2022
Elizabeth (Lizzie) Newcombe of The Botanical Company, Bramley, Surrey was crowned Interflora Florist of the Year 2022 in a nail-biting...
Caroline Marshall-Foster
Jul 7, 20222 min read
Fabulous First Flower Lounge Live
Take three florist shop owners, one industry communicator, 200 viewers and a line of Ducks and what do you have? A fabulous, fun and...
Caroline Marshall-Foster
Jun 25, 20221 min read
Tonight's the night - top speakers in Flower Lounge Live
It's not too late to join in when tonight (19.00 GMT) sees the first of the new Flower Lounge Lives, a new initiative by the Floristry...
Caroline Marshall-Foster
Jun 23, 20221 min read
New MD for Flower Council of Holland
Yvonne Watzdorf has been appointed the new managing director of the Flower Council of Holland (FCH). Yvonne has extensive management...
Caroline Marshall-Foster
Jun 16, 20221 min read
EMBRACE THE LATEST MARKET TRENDS
Merel van den Burg from Florismartdirect shares her key trends for the floristry industry and encourages you to use them in your business.
Merel van den Burg
May 20, 20224 min read
Interflora Florist of the Year Semi-finals: The Big Idea!
Su Whale explains the importance of "idea" in competition work, demonstrated by the semi-finalists' interpretations of the Surprise Design
Su Whale
May 12, 20221 min read
Is your delivery person the best in the UK
The peaks may be a distant memory but your driver … or drivers … were an integral part of them … heck are probably one of the most...
Caroline Marshall-Foster
May 11, 20221 min read
Interflora Florist of the Year Semi-finals: Using Colour
Su Whale explores the importance of colour in competition floristry work and shares some of her favourite examples from the semi-final.
Su Whale
May 11, 20222 min read
Interflora Florist of the Year Semi-finals: Exploring Technique
Flawless technique is one of the pre-requisites for a champion florist. Su Whale looks at some of the best at Florist of the Year.
Su Whale
May 10, 20222 min read
Giving it the Wow Factor at the Semi-Final of Interflora Florist of the Year
Su Whale explains the technical complexities of competition floristry with some wonderful examples from the Florist of the Year semi-final.
Su Whale
May 9, 20222 min read
Shane raises over £20k for Ukraine
It started out as an idea by top florist Shane Connolly, pictured top, to raise much needed funds for the Red Cross Appeal by offering...
Caroline Marshall-Foster
Apr 14, 20222 min read
Moses baskets, flowery Friday's and a couple of Awards!!
She started working in a shop when she was 14 – a love affair with flowers encouraged by her grandmothers, she’s had two children, both...
James Crompton
Apr 11, 20227 min read
Late starter turns dream into retail reality
Rachel Peers, who owns La Beau Fleurs in Warrington, Cheshire admits she was a late starter. Yes, she had always wanted to be a florist...
James Crompton
Apr 11, 20226 min read
New writer for Florist Magazine
He’s a third-generation florist, he’s had his own shop and he’s now heading up a brand-new funeral flower concept for a leading Welsh...
Caroline Marshall-Foster
Apr 8, 20222 min read
