International Trade Fairs Are Back
Read all about the key floriculture trends on view at the recent IFTF and Royal FloraHolland trade fairs.
Jackie Whittaker
Nov 10, 20212 min read
Breathtaking beauty from Italy
Back in the 1800’s Duilio Biancheri sent rose petals across the Alps from his Italian farm on the Riviera Dei Fiori, in Liguria. Today...
Caroline Marshall-Foster
Nov 9, 20211 min read
Resounding success for Good Florist Event
The first gathering of florists since Covid began, organised by The Florist Magazine and Good Florist Guide, was a rip-roaring success as...
Caroline Marshall-Foster
Oct 23, 20214 min read
UK based Green & Bloom take on Dutch rivals
Two of Covent Garden Market’s leading cut-flowers and plants wholesalers have merged to create Green & Bloom, a one-stop shop for...
Caroline Marshall-Foster
Oct 23, 20212 min read
Chelsea in Bloom 2021
High-end retailers in Chelsea and Belgravia pulled out all the stops to interpret the theme of Extraordinary Voyages in flowers and foliage
Su Whale
Sep 27, 20211 min read
INDUSTRY INFOGRAPHICS GO VIRAL
The Good Florist Guide membership team put together an infographic to explain why flowers are so expensive and some varieties not available.
Caroline Marshall-Foster
Sep 26, 20211 min read
INTERFLORA AND FLORIST MAGAZINE JOIN FORCES
In an exciting move The Florist Trade Magazine is partnering with Interflora to help launch the Interflora Floristry Trade Club
Caroline Marshall-Foster
Sep 10, 20213 min read
DUTCH SHOWS IN GO SITUATION
Get ready to be in the Netherlands 3 – 5 November because both Dutch flower exhibitions are in a go situation.
Caroline Marshall-Foster
Sep 10, 20211 min read
FLEURAMOUR SET TO STUN!
a castle in Belgium is transformed by talented floral artists from all over the world creating more than 50 incredible installations.
Caroline Marshall-Foster
Sep 9, 20211 min read
ALEXANDRA FARMS WINNING DESIGNS
Colombian rose growers, Alexandra Farms are proud to announce the winners of their fourth annual Garden Rose Design Contest!
Caroline Marshall-Foster
Sep 9, 20212 min read
FLEURAMOUR FLEUR FLORAL FASHION WILL STUN!
Prepare to be amazed as a castle in Belgium is transformed by talented floral artists from all over the world creating more than 50 incredib
Caroline Marshall-Foster
Sep 9, 20211 min read
INTERFLORA INTRODUCES THE INTERFLORA FLORISTRY TRADE CLUB
Interflora has announced its new Floristry Trade Club; a dedicated, florist focussed information and support service
Caroline Marshall-Foster
Sep 9, 20212 min read
Flowers by Clowance: a Cornish success story
Su Whale catches up with third generation cut flower grower and wholesaler James Cock
Su Whale
Aug 2, 20212 min read
The Institute of Professional Florists – recognising excellence in the industry
Learn all about the leading professional body for florists in the UK and how membership could benefit you and your business.
IOPF
Aug 2, 20212 min read
RHS Chelsea 2021 - Floristry & Floral Design Competition
Su Whale takes a look at the RHS Chelsea floristry and floral design competition pieces and explain why this years contest is very different
Su Whale
Aug 2, 20212 min read
