Caroline Marshall-Foster
Jul 29, 20221 min read
Redundancies at Freddie's Flowers – sign of the times?
-Latest news As reported on thisismoney.co.uk, and confirmed by brand founder Freddie Garland, Freddie’s Flowers, the online subscription...
Caroline Marshall-Foster
Jul 29, 20222 min read
Interflora tackles the haters head on
Interflora takes to TikTok-style content to tackle consumer misconceptions about the brand with content that reveals just what goes into...
Caroline Marshall-Foster
Jun 25, 20222 min read
New website for premier industry brand
Good Florist Guide, the only merit based accreditation in the industry totally dedicated to shops and studios, has launched their brand...
Su Whale
Jun 10, 20222 min read
It’s British Flowers Week!
Su Whale celebrates British Flowers Week and explains how you can get involved.
Caroline Marshall-Foster
Jun 8, 20222 min read
Garden Museum hosts glorious BFW installations
Take five stunning designers, add in thousands of gorgeous British blooms and together you have a veritable feast of floral wonderfulness...
Caroline Marshall-Foster
Jun 8, 20222 min read
10th anniversary for British Flowers Week
British Flowers Week - a campaign run by New Covent Garden Market, the UK’s premier wholesale Flower Market - is returning for its 10th...
Caroline Marshall-Foster
May 16, 20221 min read
Fabulous TV campaign for flowers now running
The 2022 We Need More Flowers campaign is now a week into its three week run and designed to encourage everyone to live life to the...
Caroline Marshall-Foster
May 16, 20221 min read
Bloom & Wild announce first pop up shops
From May to July, leading online florist, Bloom & Wild will host a series of pop-up shops for the first time. With locations across...
Karen Barnes
May 13, 20223 min read
Know your Competitors
Knowing your competitors and how they operate is a vital part of running your own floristry business. Karen Barnes explains why.
Su Whale
May 12, 20221 min read
Interflora Florist of the Year Semi-finals: The Big Idea!
Su Whale explains the importance of "idea" in competition work, demonstrated by the semi-finalists' interpretations of the Surprise Design
Su Whale
May 11, 20222 min read
Interflora Florist of the Year Semi-finals: Using Colour
Su Whale explores the importance of colour in competition floristry work and shares some of her favourite examples from the semi-final.
Su Whale
May 10, 20222 min read
Interflora Florist of the Year Semi-finals: Exploring Technique
Flawless technique is one of the pre-requisites for a champion florist. Su Whale looks at some of the best at Florist of the Year.
Su Whale
May 9, 20222 min read
Giving it the Wow Factor at the Semi-Final of Interflora Florist of the Year
Su Whale explains the technical complexities of competition floristry with some wonderful examples from the Florist of the Year semi-final.
Caroline Marshall-Foster
May 4, 20222 min read
New Associate turns Purple
The hunt for new Associates at Purple Spotted Media continues and we’re delighted to announce the appointment of our second new team...
Caroline Marshall-Foster
Apr 22, 20222 min read
Strelitzia expands following investment
Software company Florisoft, trading as Strelitzia Software Ltd, has received a £175,000 investment through NPIF - FW Capital Debt...
