Caroline Marshall-Foster
May 16, 20221 min read
Fabulous TV campaign for flowers now running
The 2022 We Need More Flowers campaign is now a week into its three week run and designed to encourage everyone to live life to the...
Caroline Marshall-Foster
May 16, 20221 min read
Bloom & Wild announce first pop up shops
From May to July, leading online florist, Bloom & Wild will host a series of pop-up shops for the first time. With locations across...
Karen Barnes
May 13, 20223 min read
Know your Competitors
Knowing your competitors and how they operate is a vital part of running your own floristry business. Karen Barnes explains why.
Su Whale
May 12, 20221 min read
Interflora Florist of the Year Semi-finals: The Big Idea!
Su Whale explains the importance of "idea" in competition work, demonstrated by the semi-finalists' interpretations of the Surprise Design
Su Whale
May 11, 20222 min read
Interflora Florist of the Year Semi-finals: Using Colour
Su Whale explores the importance of colour in competition floristry work and shares some of her favourite examples from the semi-final.
Su Whale
May 10, 20222 min read
Interflora Florist of the Year Semi-finals: Exploring Technique
Flawless technique is one of the pre-requisites for a champion florist. Su Whale looks at some of the best at Florist of the Year.
Su Whale
May 9, 20222 min read
Giving it the Wow Factor at the Semi-Final of Interflora Florist of the Year
Su Whale explains the technical complexities of competition floristry with some wonderful examples from the Florist of the Year semi-final.
Caroline Marshall-Foster
May 4, 20222 min read
New Associate turns Purple
The hunt for new Associates at Purple Spotted Media continues and we’re delighted to announce the appointment of our second new team...
Caroline Marshall-Foster
Apr 22, 20222 min read
Strelitzia expands following investment
Software company Florisoft, trading as Strelitzia Software Ltd, has received a £175,000 investment through NPIF - FW Capital Debt...
Caroline Marshall-Foster
Apr 21, 20221 min read
Botanical winners at Saatchi
As the countdown to the world-famous Chelsea Flower show starts, the RHS has unveiled its medal-winning entries from the 2022 RHS...
Caroline Marshall-Foster
Apr 14, 20221 min read
Registration open for AIFD 2022
It’s often been called a once in a lifetime experience but being at an AIFD Symposium really is like no other design show. This is...
Caroline Marshall-Foster
Apr 4, 20222 min read
Sook-ess for Freddie’s Flowers pop-up retail space
Freddie’s Flowers has seen a 65% higher retention rate of customers it met through pop-up spaces, having just taken two spaces with the...
Caroline Marshall-Foster
Mar 15, 20225 min read
Florists and wholesalers help Ukraine
When the chips are down the flower industry step up and never has that been more apparent than with the massive outpouring of affection...
Caroline Marshall-Foster
Mar 14, 20222 min read
Spring 365 days of flowers online and in print!
We love the 365 magazine and now, not only has the online format been completely updated but there’s a print edition going live at the...
Caroline Marshall-Foster
Mar 13, 20222 min read
Love not War .... said with flowers
Saturday March 12th saw the global flower industry use the power of flowers to create giant hearts proclaiming #LoveNotWar as a show of...
