
Redundancies at Freddie's Flowers – sign of the times?
-Latest news As reported on thisismoney.co.uk, and confirmed by brand founder Freddie Garland, Freddie’s Flowers, the online subscription...
Caroline Marshall-Foster
Jul 29, 20221 min read

Interflora tackles the haters head on
Interflora takes to TikTok-style content to tackle consumer misconceptions about the brand with content that reveals just what goes into...
Caroline Marshall-Foster
Jul 29, 20222 min read


New website for premier industry brand
Good Florist Guide, the only merit based accreditation in the industry totally dedicated to shops and studios, has launched their brand...
Caroline Marshall-Foster
Jun 25, 20222 min read


It’s British Flowers Week!
Su Whale celebrates British Flowers Week and explains how you can get involved.
Su Whale
Jun 10, 20222 min read

Garden Museum hosts glorious BFW installations
Take five stunning designers, add in thousands of gorgeous British blooms and together you have a veritable feast of floral wonderfulness...
Caroline Marshall-Foster
Jun 8, 20222 min read

10th anniversary for British Flowers Week
British Flowers Week - a campaign run by New Covent Garden Market, the UK’s premier wholesale Flower Market - is returning for its 10th...
Caroline Marshall-Foster
Jun 8, 20222 min read

Fabulous TV campaign for flowers now running
The 2022 We Need More Flowers campaign is now a week into its three week run and designed to encourage everyone to live life to the...
Caroline Marshall-Foster
May 16, 20221 min read

Bloom & Wild announce first pop up shops
From May to July, leading online florist, Bloom & Wild will host a series of pop-up shops for the first time. With locations across...
Caroline Marshall-Foster
May 16, 20221 min read


Interflora Florist of the Year Semi-finals: The Big Idea!
Su Whale explains the importance of "idea" in competition work, demonstrated by the semi-finalists' interpretations of the Surprise Design
Su Whale
May 12, 20221 min read


Interflora Florist of the Year Semi-finals: Using Colour
Su Whale explores the importance of colour in competition floristry work and shares some of her favourite examples from the semi-final.
Su Whale
May 11, 20222 min read


Interflora Florist of the Year Semi-finals: Exploring Technique
Flawless technique is one of the pre-requisites for a champion florist. Su Whale looks at some of the best at Florist of the Year.
Su Whale
May 10, 20222 min read


Giving it the Wow Factor at the Semi-Final of Interflora Florist of the Year
Su Whale explains the technical complexities of competition floristry with some wonderful examples from the Florist of the Year semi-final.
Su Whale
May 9, 20222 min read

New Associate turns Purple
The hunt for new Associates at Purple Spotted Media continues and we’re delighted to announce the appointment of our second new team...
Caroline Marshall-Foster
May 4, 20222 min read

Strelitzia expands following investment
Software company Florisoft, trading as Strelitzia Software Ltd, has received a £175,000 investment through NPIF - FW Capital Debt...
Caroline Marshall-Foster
Apr 22, 20222 min read


Botanical winners at Saatchi
As the countdown to the world-famous Chelsea Flower show starts, the RHS has unveiled its medal-winning entries from the 2022 RHS...
Caroline Marshall-Foster
Apr 22, 20221 min read