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Wedding Floristry
Wedding floristry is a wonderful opportunity for you to demonstrate your creativity and to bring to life a bride’s (or groom’s) vision for their special day. But it can also present a whole heap of challenges, such as how to run a successful wedding consultation, how to draft a water-tight contract or how to select the best flowers for the occasion.
Here at the Floristry Trade Club you’ll find the information and inspiration to support your wedding floristry work, whether that’s articles to get your creative juices flowing or insight into the business side of floristry. So start browsing now.
Green Flowers for a Wedding & How to Choose Them
We know that choosing the perfect green flowers for a wedding can be challenging. But once selected, the right varieties and colour...
Bright Wedding Blooms
The Flowering Power of Asters The colourful brilliance of Asters formed the inspiration for these breath-taking wedding designs by...
Beach Themed Weddings – Why This Trend is so Popular
Who doesn’t love a beach wedding! Destination and UK beach weddings are so popular. I can’t see the trend disappearing any time soon as...
The Wedding Industry in Full Bloom: Insights from Top Florist Elis Lambert, Luxury Florals
The wedding industry has changed, and no one knows this better than Elis
Are Imported Flowers so Bad?
Viv Bradford brings perspective to a contentious topic.
How to Optimise Wedding Bookings
Viv Bradford shares her top tips for handling wedding enquiries professionally and converting them to bookings.
Wedding Consultations with the Wow Factor
With the arrival of the new year, wedding consultations are beginning to pour in, signalling that this will be a busy wedding season.
Classic and Sustainable Wedding Inspiration from FleuraMetz
Are you ready to dive into the timeless world of traditional flower arrangements?
Colourful Wedding Inspiration from FleuraMetz
According to Vogue, bursts of colour at weddings are set to be one of the biggest trends and we agree.
Magical Wedding Inspiration from FleuraMetz
Step into a world of fairytales and transform every setting into a magical scene.
Pop-up Wedding Inspiration from FleuraMetz
There's a new generation of consumer less willing to spend money on traditions such as getting married.
Extravagant wedding Inspiration from Fleurametz
Pull out all the stops and leave everyone slack-jawed at the sight of your lavish creations.
15 Wedding Flower Pitfalls & How to Avoid Them
Invaluable advise from floristry industry consultant and wedding expert Karen Barnes.
Wedding Cake Flowers
Su Whale offers advice on how to create wedding cake flowers and what to avoid.
Making Your Wedding Business Work in a Recession
Viv Bradford shares her expertise on how to hang on to those wedding orders in a recession.
Choosing Roses for Weddings
Karen Barnes guides you through the process of sourcing the perfect roses for your wedding work.
Creating the Perfect Wedding Consultation - FREE Template
Every bride wants to feel special and a wedding flower consultation is your opportunity to do this,
Spring Wedding? It has to be Freesia.
Reliable and versatile freesia work with every style of wedding and floristry work. Su Whale explains more.
Spring Wedding Inspiration: Vintage Theme
Timeless roses and a soft pastel colour palette. Su Whale describes the detail.
Perfect Planning for Weddings & Events
Karen Barnes shares her expert advice on delivering successful and profitable weddings and events.
The National Wedding Show 2022
Su Whale reports on key wedding trends from The National Wedding Show, including why you really must be on Instagram!
Destination Weddings
Top industry consultant Karen Barnes shares her experiences of destination weddings; hard work but always fabulous!
Spring Wedding Inspiration: Sunshine Yellow
Use these fresh, fun and organic designs to inspire your spring wedding work.
Building Your Wedding Business
Weddings are an essential part of a florists’ portfolio so its important to make the most of this business opportunity.
Weddings: how to handle difficult brides
How do you deal with a difficult bride without losing the contract? Karen Barnes shares her tips and explains why diplomacy is so important.
Plants & Weddings – a natural combination
Plants are natural, pretty, and from the bride’s point of view also original and long-lasting gifts to present to their guests
Weddings : The importance of creating trust between you and your client
Expert florist and industry consultant Karen Barnes explains the importance of a professional wedding consultation.
Wonderful Winter Weddings: Let the season inspire you
Winter weddings are increasingly popular and they provide a wonderful opportunity to be creative with what nature has to offer.
Wedding Floristry Marketing Tips
Follow these simple low cost tips for attracting more brides to your business, building an attention-grabbing portfolio of wedding floristry
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