Jackie Whittaker
Jun 30, 20223 min read
Florist of the Year 2022: Meet the Judges
No floristry competition could go ahead without the involvement of judges and Interflora’s Florist of the Year competition has the best!
Merel van den Burg
Jun 29, 20222 min read
David Austin Cut Roses: Always something new to explore.
David Austin are renowned for their exquisite roses. Discover their latest colour combination for brides with Merel van den Burg.
Strelitzia
Jun 29, 20222 min read
Free Bouquet recipe card from Strelitzia
Ever struggled to get right exactly what to put in a bouquet? Making your creations look great is easy, but making a decent profit.....
Caroline Marshall-Foster
Jun 27, 20221 min read
Five go to Manchester - Interflora Florist of the Year finals this weekend!
On Sunday afternoon (17.15 - 3.6.22) one florist in the UK will have been crowned Interflora Florist of the Year and have just over 12...
Avocado Social
Jun 26, 20221 min read
Social Media News from Avocado Social
Did you know that LinkedIn is currently seeing record levels of engagement or that Instagram has just introduced pinnable posts?
Caroline Marshall-Foster
Jun 25, 20221 min read
Fabulous First Flower Lounge Live
Take three florist shop owners, one industry communicator, 200 viewers and a line of Ducks and what do you have? A fabulous, fun and...
Caroline Marshall-Foster
Jun 25, 20222 min read
New website for premier industry brand
Good Florist Guide, the only merit based accreditation in the industry totally dedicated to shops and studios, has launched their brand...
Caroline Marshall-Foster
Jun 23, 20221 min read
Tonight's the night - top speakers in Flower Lounge Live
It's not too late to join in when tonight (19.00 GMT) sees the first of the new Flower Lounge Lives, a new initiative by the Floristry...
Caroline Marshall-Foster
Jun 22, 202210 min read
Recession busters – getting your ducks in a row
UPDATED 5.8.2022 Read some of the papers and you could be excused for thinking the world was on the brink of collapse. Journalists are...
UK Floristry Judges Guild
Jun 21, 20222 min read
Floristry Judging: Empathy for the Competitor
Floristry judge Sarah Hills-Ingyon delves into the feelings and thought processes of a competition entrant and explains why empathy matters.
Merel van den Burg
Jun 17, 20221 min read
Spotted on the Market: Cut Kalanchoe
How to make the most of colourful and robust Kalanchoe as a cut flower. Merel van den Burg from Florismartdirect explains all.
Caroline Marshall-Foster
Jun 16, 20221 min read
New MD for Flower Council of Holland
Yvonne Watzdorf has been appointed the new managing director of the Flower Council of Holland (FCH). Yvonne has extensive management...
Caroline Marshall-Foster
Jun 16, 20223 min read
Rounded, leafy houseplants give the biggest boost to well-being, new research reveals
We all know the sale of houseplants has been stellar and that they are good for wellbeing. Now the august Royal Horticultural Society...
Su Whale
Jun 16, 20221 min read
Let Loose with Scissors: Sweet, sweet Williams
This week Su Whale celebrates Sweet Williams, a cottage garden favourite that also makes a great cut flower.
Su Whale
Jun 15, 20221 min read
Let Loose with Scissors at Chelsea: Our Floral Queen
Su Whale celebrates Her Majesty the Queen in all her guises, at the RHS Chelsea Flower Show