Marketing Made Easy: Retaining and acquiring new customers
Our Marketing Made Easy series has been written with busy florists in mind. This feature focusses on retaining and acquiring new customers.
Lisa Harrison
Apr 33 min read
Retail Guide: Keeping your Shop Clean
When was the last time you took a really close look at the inside of your shop and workroom?
Jackie Whittaker
Mar 114 min read
Plants for Bathrooms
Upgrade your bathroom with houseplants to add some cheer, a touch of glamour or even to purify the air. Su Whale explains how.
Su Whale
Feb 183 min read
Weddings : The importance of creating trust between you and your client
Expert florist and industry consultant Karen Barnes explains the importance of a professional wedding consultation.
Karen Barnes
Jan 224 min read
Seasonal Foliage: A Hint of Spring
The tentative first buds of spring are starting to show, time to shake off the pine needles and holly berries and embrace the new season.
Su Whale
Jan 162 min read
Hippeastrum featuring Floristry Tips from Su Whale
Su Whale shares some essential facts about Hippeastrum, surely the most flamboyant of Christmas flowers.
Su Whale
Dec 5, 20243 min read
Floristry Learners Celebrated at Industry Awards
Following a successful launch in 2023, England and Northern Ireland’s Land-based & Environment Learner Awards (LBEL) 2024 were held at...
Jackie Whittaker
Nov 28, 20242 min read
Seasonal Houseplant: Perfect Poinsettia featuring Floristry Tips from Su Whale
Christmas wouldn’t be the same without a cheerful poinsettia. Learn how to make the most of them here.
Su Whale
Nov 28, 20243 min read
Eryngium featuring Floristry Tips from Su Whale
Su Whale celebrates St Andrew's Day using Eryngium as a handy substitute for thistles!
Su Whale
Nov 22, 20242 min read
Can you Advise Wigan and Leigh College on their New Floristry Apprenticeship?
The college is seeking guidance from established local florists.
Jonathon Downes
Mar 27, 20242 min read
Cymbidium Orchids
Cymbidium orchids are prized for their colour range, elegance and long vase life. Su Whale shares her tips on caring for and using them.
Su Whale
Nov 30, 20233 min read
Floristry Students Honoured at Awards
England and Northern Ireland’s first ever Land-based & Environment Learner Awards were held at Reaseheath College in Cheshire this week.
Jackie Whittaker
Nov 24, 20232 min read
Get Cosy with Autumn Foliage - Cotinus & Cordyline
It’s not just trees that glow at this time of year, some garden shrubs are capable of doing the same, and for me, Cotinus, or Smoke Tree....
Su Whale
Oct 24, 20233 min read
World-Class Workshops at the Interflora World Cup
See internationally acclaimed floral designers in action and take part in their inspirational workshops at the Interflora World Cup.
Jackie Whittaker
Mar 24, 20234 min read
National Apprenticeship Week 6th – 12th Feb
'Skills for Life' is the theme of National Apprenticeship Week 2023.
Jackie Whittaker
Feb 6, 20233 min read
